Röyksopp finally release the video for their comeback single ‘Never Ever‘ featuring Susanne Sundfør. Strong vocals on a pop-disco tune that could remind you a bit of the late 80s era , with a small 2016 twist on it. Something like this! It’s their new song and below you will read the press release, where they tell you why and how this video is made like this. It’s an interesting apporach.
Röyksopp have shared their disco inspired video for hit single ‘Never Ever’ featuring Susanne Sundfør. ‘Never Ever’ was released on 9th September and is a worldwide hit entering the Spotify Viral Chart Top 50 at Number 28 with over 2 million plays.
The video for the track is set in “a disco-esque alternative universe”.
“We have, in the past, tended to go for a bit of a sombre sentiment in our videos, pristine imagery with a hint of darkness,” says Svein. “But we wanted to turn that around this time, and make something raw, shabby and messy but predominantly light-hearted. At the core lies a reaction to the current paradigme of selfies & social media, where a flattering facade, overshadowing substance seems to be not only the accepted norm, but something to strive for. There are way too many artists that fuel this notion that one has to be both rich, delinquent, successful & sexy, all at the same time. We thought it refreshing to counter that and hence we´ve gone off on a different tangent for this video. It’s not completely unflattering, but it’s quite unflattering.”
Watch their new video below: